About Troy Marketing Group (TMG)
Fractional marketing is a business model that involves hiring marketing experts on a part-time basis to gain specialized skills without the cost of full-time employees.
consulting firm focused on the commercial sector of the building materials industry. Our core target customers are manufacturers of building materials looking to increase sales by connecting with architects to generate specifications and approve substitution requests for their products on commercial construction projects located within the USA. The SpecSuccess® software product is very unique and enables building materials manufacturers to leverage technology to outflank their competition and manage the totality of their architectural specification promotional and project tracking efforts on a single platform.
How Can We Help?
Are your customers saying your products are not specified enough?
Do you have a CRM? If so, who is the software provider?
Do you track architectural specs for your products and distribute leads to your customers?
Do you benchmark your company’s specification performance to your competitors?
Are you currently frustrated with seeing false or incorrect published specs for your product that have been “cut & pasted” from an office master that do not even feature your product category in the detail drawings?
Is demand for your product driven by design (aesthetics) or primarily functional performance?
Does your sales team have enough time to work the architectural spec market, and still meet the monthly sales volume you require?
Is your sales team chasing commercial projects AFTER the specifications have been published?
Are you preparing to introduce a new product to the market?
Has your company ever conducted a SWOT Analysis?
Is the company name your brand, or do you promote and market the brand names of your individual products?
Are you looking to expand your business from residential into the spec-driven commercial markets?
NO FEE FOR INITIAL DISCUSSION
Drop me a line @ Brian.Richard.Troy@gmail.com